This consumer products channel is for buying items such as electronics, beauty, home and garden, toys or even sports items. Groupon Goods, available through the site, is a deals program designed for businesses that don’t have a local store. Study: In-Store Shopping Most Trusted, But Buying Online is Overall Favorite However, Groupon does offer value for online merchants by going beyond local deals and providing ecommerce business owners with a way to cash in on the Groupon craze.
Without a brick-and-mortar location, an online-only business doesn’t fit the bill for a typical Groupon deal, since there’s no physical place for customers to visit and redeem the certificate. “Typically what we see-and what we prepare merchants for&mdasdh is a lot of customers at the beginning of the redemption phase and a lot toward the end right before the extra value is about to expire,” he says.
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